Taco Bell launches new Luxe Value Menu with items priced at $3 or less

WASHINGTON — Taco Bell is bringing customers even more value this year.

The fast-food chain announced that its new Luxe Value Menu will launch nationwide on Jan. 22, featuring 10 items priced at $3 or less. The menu includes five brand-new creations alongside five fan-favorite value items, giving customers more low-cost options. 

Taco Bell Rewards members will get early access starting Jan. 16 through the Taco Bell app.

“At Taco Bell, value has always been about delivering more — more flavor, more abundance, more options, more excitement,” Luis Restrepo, Chief Marketing Officer, North America, at Taco Bell said. “The Luxe Value Menu was built on one ambition: to defy expectations of what value can be. Through extensive fan testing and bold innovation, we created menu items that deliver an elevated experience at an accessible price point. This isn’t just a menu refresh, it’s a new standard for value at Taco Bell and across the industry.”

Among the new items are the Mini Taco Salad, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, Avocado Ranch Chicken Stacker and a limited-time Salted Caramel Churros dessert. 

The lineup also keeps popular value staples like the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, 3 Cheese Chicken Flatbread Melt and Cheesy Double Beef Burrito.

Taco Bell says the Luxe Value Menu is designed to offer more variety, with new items rotating in throughout the year. On Jan. 27, Rewards members will also have a chance to grab a Luxe menu item for $1 through the chain’s Tuesday Drops promotion in the app.

To celebrate the launch, Taco Bell is hosting a limited pop-up experience in Los Angeles this week, giving select guests a preview of the menu through an immersive drive-thru event. While the pop-up is exclusive to Southern California, the Luxe Value Menu will be available at Taco Bell locations nationwide starting Jan. 22.