|With Special Virtual Guest Appearances by J Balvin, Sech and Mora, El Conejo Malo Performed His Biggest Hits on a Mobile Stage from Yankee Stadium and Washington Heights to Harlem Hospital in Honor of Hispanic Heritage Month|
ATLANTA, GA – SEPTEMBER 20, 2020 – Univision’s Uforia, New York’s La X 96.3 FM and Bad Bunny took New York City by surprise on Sunday evening, with a historic livestream experience on a mobile stage in celebration of Hispanic Heritage Month presented by Verizon. The “Uforia Live” event, which featured a groundbreaking performance by the genre-defying global superstar, was livestreamed for fans free of charge across the United States, Puerto Rico and internationally on both UforiaMusic.com and Bad Bunny’s YouTube.
Hosted by Univision New York correspondent Damaris Diaz and La X 96.3FM on-air sensations Brea Frank and Shino Aguakate, the roving concert began at Yankee Stadium and traversed parts of the Bronx and Washington Heights before ending in front of Harlem Hospital. The event culminated with a special finale for frontline workers in support of Verizon’s Feed the Frontlines effort, which has served over 80,000 meals to health workers since April.
Featuring special virtual guest appearances by J Balvin, Sech and Mora, the livestream brought Bad Bunny fans all their favorite hits, including “BYE ME FUI,” “Callaita,” “Te Boté” and “Yo Perreo Sola.”
In addition to honoring Hispanic Heritage Month and essential workers, the event also commemorated the third anniversary of Hurricane Maria making landfall in Bad Bunny’s native Puerto Rico.
Along with Verizon, Truly Hard Seltzer and 7-Eleven also signed onto to “Uforia Live” as brand partners, enhancing the experience for fans with interactive online activations throughout the 90-minute show.
The one-of-a-kind experience was produced in collaboration with Elite Media and Marketing (EMM), IDEKO, the Mayor’s Citywide Event Coordination and Management Office, The Mayor’s Office of Media & Entertainment, the NYC Department of Transportation, the NYPD, Harlem Hospital and the Health and Hospital Corporation.
EMM is an award-winning company and world leading producer of live music entertainment. The company’s unique 360 approach to music development and marketing has produced record breaking tours by Latin music’s biggest artists, top charting albums and an impressive roster of artists in development. IDEKO is a New York-based full-service event experiential agency specializing in creating, permitting, and producing large-scale events.