Over the weekend, 11Alive partnered with Comcast to celebrate “Legendary February,” a 17-day run of major sports moments across NBC and Peacock.
ATLANTA — Over the weekend, 11Alive partnered with Comcast to celebrate “Legendary February,” a 17-day stretch of premier sports moments across NBC and Peacock.
Legendary February features major events including the Super Bowl, NBA All-Star Weekend, and the Milan Cortina 2026 Winter Games , showcasing championship competition across platforms.
As Atlanta’s NBC affiliate, 11Alive partnered with Comcast to host a Legendary February Watch Party, highlighting how fans can experience sports in new ways through Peacock’s interactive features like Multiview and Fan View.


Attendees explored live demonstrations, and heard from Comcast leaders including the South Region Senior Vice President Mike McArdle, the South Region Vice President of Business Services Mike Thibodeaux , and South Region Vice President of Xfinity Sales and Marketing, Rachel Ozias.
The event was moderated by 11Alive Anchor Faith Jessie.
The partnership builds on 11Alive’s award-winning Olympic coverage, recently recognized with a Southeast Emmy for Outstanding Paris Olympics Coverage.
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