Dunkin’ collabs with Megan Thee Stallion for new protein drink

WASHINGTON — Dunkin’ is helping customers reach their protein goals with the launch of protein milk. 

The new launch, in collaboration with rapper Megan Thee Stallion, adds Dunkin’ Protein refreshers. The new drinks were announced Wednesday in an 80s-style ad called “Dunk N’ Pump,” featuring the Grammy-winning artist. 

Dunkin’ said the latest additions are part of a wider initiative to bring more “protein-forward” drinks to the winter menu. 

The ad introduced Megan Thee Stallion as “Pro-Tina,” a playful take on her alter ego Tina Snow, as she does a high-energy workout fueled by the Dunkin’ Refreshers. The ad spot also includes an original track created by the award-winning singer. 

There are 15 grams of Protein Milk in a medium drink, Dunkin’ said. 

• Megan’s Mango Protein Refresher: Juicy mango flavor mixed with Protein Milk for a bright, tropical sip, created in collaboration with Megan Thee Stallion.
• Strawberry Protein Refresher: A creamy take on the fan-favorite Strawberry Dragonfruit Refresher.
• Caramel Chocolate Iced Protein Latte: Bold espresso paired with rich chocolate and sweet caramel flavors and Protein Milk for a smooth, creamy sip.
• Almond Iced Protein Matcha Latte: A creamy iced matcha latte made with Protein Milk and nutty toasted almond flavor, whipped to perfection.
• Iced Protein Latte with Sugar-Free Vanilla: Bold espresso paired with Protein Milk and Dunkin’s first-ever Sugar-Free Vanilla syrup, offering a lighter, customizable option.

Dunkin’s announcement comes a day after Starbucks refreshed its winter menu, also adding more protein-focused options for customers. 

The food industry has seen a surge in focus on protein and fiber as consumers yearn for greater nutritional value in their meals and beverages. In 2025, Grubhub’s annual report on food trends showed consumers were “Foodmaxxing, a cultural shift where meals, snacks, drinks and grocery orders were designed for maximum nutritional value, functional payoff, and yes, a little extra aesthetic appeal for their social feeds.”