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WASHINGTON — Anyone who’s seen a movie in an AMC theater in the past four years has probably seen the company’s ad featuring Nicole Kidman.
She lowers her hood in the rain outside a movie theater, walks inside and takes a seat in an otherwise empty auditorium, backlit by the projector while her voiceover talks about the magic of movies and how “heartbreak feels good in a place like this.”
Kidman revealed how much she got paid for the viral ad, which was filmed during the COVID pandemic, this week on “The Tonight Show Starring Jimmy Fallon.”
“I had no idea that thing was going to work,” Kidman said in the interview. “We did it out of the purest of intentions.”
Those intentions were to help out movie theaters, which were struggling during the pandemic. She said enlisted the help of writer Billy Ray, director Jeff Cronenweth and the crew of “Being the Ricardos,” which she was filming at the time.
“Called in all these favors, we did it for nothing, and then it went off,” Kidman said.
From her own lips, she did it for no money — only the love of movies.
Kidman was on “The Tonight Show” promoting her new movie “Scarpetta.”
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