AMC raises Stubs A-List subscription price for second time in a year

LAS VEGAS — AMC Theatres announced Wednesday it is raising the monthly price of its Stubs A-List subscription membership by $2, the second increase in roughly 14 months.

The new rate takes effect July 15. In New York and California, that brings the membership up to $29.99 per month, and in all other states, the price will rise to $27.99. 

The program allows members to see up to four movies per week, including screenings in premium formats such as Dolby Cinema and IMAX, and also includes perks such as waived ticketing fees, priority lanes at the concession stand, and free upgrades on fountain drinks and popcorn.

The change was disclosed in an email to subscribers from AMC CEO Adam Aron Wednesday morning, timed to coincide with CinemaCon, the annual industry trade show in Las Vegas.

 “We have not advised you of a price increase in A-List for more than a year, while our costs of operating our theatres are rising,” Aron wrote. He added that even at the new price, the membership remains “a terrific bargain” for subscribers who regularly attend premium-format screenings.

The increase is the latest in a series of price adjustments since the program launched. When AMC introduced Stubs A-List in 2018, customers paid $19.95 per month for up to three movies per week. The subscription was conceived as a rival to MoviePass, which offered an unsustainable model of one movie per day for $9.95 per month before filing for bankruptcy.

In May 2025, AMC raised A-List to $27.99 per month in New York and California and $25.99 elsewhere, while adding a fourth weekly movie reservation to the plan. This latest increase carries no new benefits.

Some subscribers reacting to the news on Reddit noted that the membership is still a great value, especially for moviegoers who frequently see IMAX movies. Others took issue with the tone of Aron’s email, which included several paragraphs about AMC’s business before disclosing the price change, prompting criticism that the company was attempting to bury the announcement.

The price hike comes at a critical time for the film industry, with theater attendance stagnating and annual domestic box-office grosses still down about 20% from pre-pandemic levels, intense competition from streaming and inflation increasing overhead costs.