Starbucks teams up with ChatGPT for personalized drink suggestions

WASHINGTON — Starbucks is getting a little more creative with how customers choose their drinks, and it starts with your mood.

The coffee giant just launched a new beta experience that allows customers to discover drinks through ChatGPT, using simple prompts, feelings or even photos to generate personalized recommendations.

The Starbucks App in ChatGPT is designed to make ordering feel more intuitive. Instead of scrolling through a menu, users can describe what they’re craving, like “something bright to start my morning” or “an afternoon boost that isn’t too sweet,” and receive tailored drink suggestions.

Users can also upload photos, such as a sunny day, a cozy workspace or an outfit, and the tool will suggest drinks that match the vibe.

Once a recommendation is selected, customers can customize their order, choose a nearby store and begin the checkout process directly within ChatGPT before completing the purchase through the Starbucks app or website.

Starbucks said the feature reflects how customers already discover drinks through social media and word-of-mouth, where customization and “secret menu” items often drive trends.

But the move is also raising some questions among customers and baristas, as drink recommendations have long been part of the in-store experience. For many, chatting with a barista about what to order, whether it’s a new seasonal drink or a personalized tweak, is a key part of Starbucks’ brand identity built on human connection.

The company has not indicated whether the tool will replace in-store interactions, instead positioning it as an added layer of convenience and personalization.

The rollout is part of Starbucks’ broader push to make ordering more interactive, leaning into artificial intelligence while still focusing on individual preferences.